My name is Daphne Hermans, I’m 27 years old and I joined Capgemini Invent NL in November 2020 as a Senior Consultant within the Brand & Experience Team. After obtaining a double degree Master program in International Business in 2016, I first worked at a large multinational consumer goods company until I was invited to work as a PhD candidate. After conducting research in consumer behaviour, I realised a career in the academic world did not fit me since I felt the urge to apply my acquired knowledge in business. I decided to pursue a career in consultancy as I believe every brand should get the chance to achieve its full potential.